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Our client is looking for an individual to complete a one year contract as a Marketing Coordinator in Calgary AB. This role is responsible for execution of the Marketing and Advertising campaigns in support of driving downloads and usage of the company app. This includes working with the agency to coordinate all marketing activities, ensuring all tactics are delivered on time internally and externally to hit key campaign dates, providing reporting on results of the communications, providing weekly updates on campaign activity and working with the Communications and Training departments on dealer and front line staff engagement. If this is a position you feel you could excel at, please apply below. 

Job Responsibilities 

  • Execution of app marketing campaigns, including coordination with the agency, providing updates, monitoring and reporting results and preparing presentations
  • Manage mobile app offers - setup, advanced targeting and personalization, and data analysis to provide actionable insights
  • Collaborate on development and testing of customer emails, including advising on best practices and deliverability
  • Invoice and purchase order management of all digital marketing budget activities
  • Monitor, manage and optimize local presence listings for company retail locations
Candidate Qualifications 
  • University degree
  • Three to Five years' experience in developing and implementing digital marketing campaigns in a retail environment
  • Three to Five years' experience in digital media measurement and optimization
  • Three to Five years' experience with campaign automation tools such as Watson Campaign Automation
  • Excellent ability to understand and use web analytics to drive business needs
  • Excellent written and verbal communication skills with superior attention to detail
  • Creative approach to problem-solving, strong planning skills
  • Excellent computer skills and knowledge of Microsoft Office (Word, Excel, PowerPoint)
  • Excellent understanding of current and emerging trends in digital, social media and data science
  • Understanding of machine learning techniques and data visualization tools with the ability to present results in a clear manner
  • Ability to work in cross-functional teams with a demonstrated ability to maintain strong internal and external relationships
  • Passion to see projects through from inception to completion and the ability to meet tight deadlines
  • Business degree with a specialization in Marketing. Further specialization in digital marketing is an asset
  • Degree, diploma or certificate in data science is an asset
  • Three to Five years' digital media experience in business to consumer and business to business is an asset 
  • Three to Five years' experience in data science, data analytics  is an asset 
  • Three to Five years agency roles serving clients digital and social media needs is an asset 
  • Ability to do graphic design and Photoshop work  is an asset 
  • Writing and translating French  is an asset 

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